Why you shouldn’t hire me as your content writer
7 reasons why we’re not a good match
Are you looking to work with a German content writer? Maybe you need help creating blog articles for your German website. If that’s the case, a content writer could help.
I’ve supported a number of marketing agencies by crafting the copy for their German campaigns, and worked with large SaaS companies to create SEO-optimized blog articles. BUT: My services might NOT be the right fit for you.
The truth is, I’m not 100% right for everyone and I can’t satisfy each and every need. Below I’ve broken down the main reasons why we might not be the dream team.
1. You don’t have the budget
Like any other service, the price of content writing varies depending on the provider. You can buy a blog article for 50 euro or 1500 euro. Undoubtedly, the result you’ll get will be reflected in the price.
A high-quality, well-researched blog article – one that is tailored to your propects’ pain points in your industry and optimized for search engines – will rank well on Google, attract traffic, and lead to conversions further down the sales funnel. It will establish your company as an expert in the industry and demonstrate authority in the field.
“In a study of 1000 consumers, people were 131% more likely to buy from brands that educated them with content.”
Creating a piece of this kind takes time. That’s why I charge at least 400 euro for a 1000-word blog article. The actual price will depend on several factors − for instance, the amount of information you provide upfront such as keyword research or a brief.
If your budget for a long-form blog post is less than 400 euro, we’re not a good match and you’ll have to look for a different content writer.
2. You’re in a hurry
Do you need a new blog article in the next few days? Because I have a robust client base, I’m usually booked two weeks ahead of time. I won’t be able to squeeze a new short-term project into my schedule on the spur of the moment.
That’s why I work with a notification period of at least one week. We're not a good match if you need a blog article by tomorrow.
3. You require immediate replies
Is it vital for you to receive immediate replies to your emails or messages on Slack? I check my emails around three times a day, in the morning, around lunch, and before I close down for the day.
I’m a big fan of Deep Work (I highly recommend this book, btw) and other productivity techniques, and try to limit the number of distractions while I work on my client’s projects. This way I achieve the best results most efficiently.
If we’re in the hot phase of a project, I’ll check my messages more frequently. But if you require immediate replies to your emails, we won’t be a good fit.
4. Your industry is outside of my area of expertise
As much as I’d love to support every business with their content, I limit myself to the industries that fall within my areas of expertise. If your content covers any of the following topics, we just might be the next dream team:
MarTech
ComTech
SaaS
Travel
Sustainability
Localization, internationalization
CRM systems
Digitalization, automation
Productivity
Marketing and sales
Digital marketing
If your topic is outside this range please get back to me with a few samples of your content so I can make an honest evaluation of whether I can provide you with strong and effective writing in that area.
5. Your target group is Generation Z
Hitting the right tone of voice is a crucial skill for every good content writer. After all, businesses want a writer who can write in their brand’s unique voice. Although I’ve crossed into my 40s, I identify as a Millennial and feel most comfortable writing for an audience aged anywhere between 30 and 50.
If your brand targets people younger than 25, I have to pass. You’re better off with a content writer in that age group. I’m strongly focused on staying plugged in to the culture and language of Gen X and the Millennials and won’t be the best fit for you.
6. You need a large stream of blog articles
Do you need more than two new long-form blog articles of 1000 words per week? As much as I love to support businesses with their content I need to limit myself to two articles per week per client to serve my remaining client base.
If you need several articles per week, I might be able to set up a team with a few trusted colleagues. Still, generally speaking, as a solopreneur, I don't have the capacities of a content agency.
7. You want to publish articles shorter than 600 words
I get it. Shorter articles mean lower costs. You might ask why you shouldn’t publish a 300-word article every two weeks instead of a 1000-word article every month.
But gone are the days when you could simply publish average content, infuse some keywords and get results on search engines. Google continuously strives to optimize its algorithm to provide the best user experience, making it increasingly challenging for content to rise to the top ranks.
The wonderful people at Hubspot analyzed their best-performing blog articles of 2021 and the results are astonishing.
“For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data.”
The blog posts that generated the most leads were on average 2,500 words long. Phew! That’s a lot of words. But they also state that “how-to” articles should be between 1,700 and 2,100 words and “what-is” posts rank best at somewhere between 1,300 and 1,700 words.
That’s why I believe that publishing articles shorter than 600 words is a waste of your budget. Publishing one longer article once a month will get you far better results than shorter posts published more frequently. And don’t forget to track the results of the article in Google Analytics or a similar tool to understand which content works best for your business.
If you insist on 300-word articles, I’m not the best content writer for your business.
Find the perfect German content writer for your website
Finding the ideal German content writer for your blog can be tricky. I’ve written this post to ensure that both you—my future client—and I benefit from a relationship that ticks all the right boxes.